Logo

Backround to my name
When I was eight years old I would have recurring nightmare of a fox chasing me and brutally killing me. This nightmare carried out until I was twelve years old and I started to get bulled because over time I developed a phobia of foxes and whenever saw a fox near me I would pass out or go completely still. Two years passed and I started to control my phobia and one night I was with a group of kids from my school and we was all making nicknames up for eacher. These kids used to bully me for passing out whenever I saw a Fox and they remembered I had the phobia and gave me the nickname Foxie as a joke. However after that comment I stuck up for myself and walked off. However I kept the nickname as it reminds me how powerful I am and how i now like to confront my feelings head-on no matter the situation. I wanted to name my brand Foxie as it shows strength and it shows I can handle anything that comes my way.

Logo

I created five logos in total. Two of these were the same however different colours. The original was red and black however it gave very dominants vibes to which would of shown what my brand stands for however I decided to go with orange and white as its more neutral and more friendly. It also represents a fox more as their fur is orange.

I loved this design as its simple yet effective. The main thing i wanted to focus on is having a simplistic logo as they get recognized ad used more. One of my logo ideas was to add on a tail at the bottom of the logo however it made the logo too busy.

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